Things are tough out there, and for small local businesses its been extremely hard. How can they survive in this tough economic landscape? The answer is through professionally curated copywritten content!
Here are my quick, easy and affordable ways copywriting can have a huge impact on small business and their success.
SEO audit - Like it or not,now a days a website is a must, whether you are a one man band or a huge multinational, and there is no point in having a website that cannot be found. A search engine optimisation audit of a website (in a nutshell, finding out how well a website is set-up in terms of keywords, links, images etc and therefore how easily it will be found on Google) can be carried out by a skilled copywriter easily and quickly. They can then prepare an overview of what needs to be looked at immediately and then what can wait till later on dependent on budget.
Finding your brand personality -Small businesses often have great, really personal stories to tell and copywriting brings that story and emotion to life on the page, it gives the brand a personality and a voice. Whether the content is on a website, in a flyer or on a poster, getting this across will make the customer feel truly engaged with a business, and more likely to choose it compared to one that feels anonymous.
Marketing is key to any business success, you need to get yourself out there and known, but unlike huge companies, a small business owner often has very little time to devote to marketing, let alone writing copy for their marketing materials. That is where a copywriter comes in and helps translate all the passion, blood, sweat and tears into meaningful, engaging and persuasive content.
As with websites, Social media content cannot be ignored, but again who has the time to plan out a calendar of persuasive, timely and more importantly interesting social media posts? The answer? A copywriter! What a business puts out on social media is so important, but unlike other marketing mediums you have very little space to work with and very little time to engage the reader. Therefore your posts need to really work for you and that is where a copywriter is gold!
With content marketing costing on average 62% less than traditional marketing methods and generating x3 more leads, can your business, no matter the size, afford to ignore copywriting and the benefits it can immediately bring? Get on board and get past the competition!
