Edinburgh Copywriter - Claire Maclachlan - About me

Expert and clear on-brand copywriting services in Edinburgh to help your business thrive.

I have over 15 years working in Public Relations, Communications and Editing, both in Edinburgh and Australia.

I love writing and I am passionate about making your words really work for your business, engaging your audience in a way that makes them feel that you are truly connected and understand what motivates them, thereby increasing both customer satisfaction and sales.

As a professional Edinburgh copywriter my goals working with you are to:

  • give you more time to focus on your business whilst I take care of the creative copywriting process

  • ensure that through clear, persuasive and effective content, you stand out from your competitors whilst increasing sales and retaining customers

  • to personalise your business and share your story with your audience, thereby growing and maintaining the relationship

Do you want to find out more about my copywriting process and how I work?

Copywriting credentials

I have a Bachelor of Arts degree in English Literature from the University of Glasgow and have completed courses in Copywriting and Digital Copywriting with the Association of Data Driven Marketing and Advertising (ADMA), The Australian Writers Centre and Social Media for Business with Pitman Training.

Before becoming a freelance copywriter, I spent over 15 years in Public Relations Agencies and in-house at Edinburgh’s Heriot-Watt University and Carmel School in Western Australia. I was also an Editor for a family focused paper in WA.

These roles saw me writing regular copy including press releases; speeches; web copy; event and management briefings; publication content for Annual Reports, prospectuses and in-house newsletters as well as editing and writing on-point editorials and advertorials.

 

Find out what some of my previous clients have to say…visit my Testimonials page

Proud AWC graduate