Website Copywriting

Claire Maclachlan - Edinburgh Copywriter

So you have a brand new sparkling website? Sounds great! But before you press GO are you sure that it’s ready?

Your business website is probably the most important digital tool you have to engage prospective customers and keep existing ones, it is your place to chat with them, find out what they need and how you can help them to get it. The only thing thats going to do that are the WORDS!

Just like everything else you do for your business, the logo, the visuals, your website needs to have purpose, it needs to sell your products and services and it needs to tell visitors your story and why you are what they need. It is your chance to speak directly to them and make them feel important.

So how can I help you?

I love website copywriting! As a freelance copywriter, I am passionate about finding out about clients and their businesses and taking that knowledge and putting it into words.

I will help you achieve powerful and on-brand copy that really connects with your audience, demonstrating the benefits that you offer and how that matters to them. We will make them feel connected, we will make them think, and more importantly we will make them respond.

I also tackle that scary word SEO (Search Engine Optimisation) to increase your Google search rankings and help your target audience actually find you by tailoring the keywords I use and giving you proper title tags and meta descriptions.

What does make good website copywriting?

Words matter and well crafted copy is a game-changer because it speaks directly to your audience, and if you cannot find the right words you will be ignored! Often when people write content they forget they are writing for other humans, you have to write as if you are having a conversation, grab their attention, hone in on their emotions and make them want more. That is where a copywriter comes in!

Website Copywriting Packages

To make life easier I have packaged up my most popular website copywriting services into three affordable packages, so have a look and get in touch.