I read an article the other day which said that in 2022 copywriters will be one of the most sought-after freelancers in business. As an Edinburgh copywriter, you can imagine this made me feel pretty great about my choice of career!
The fact that copywriting has become such an important part of business and an essential marketing tool is unsurprising to me, but maybe as a business owner you are in the dark as to why it is so vital.
In this blog, I look at the reasons why you need a professional copywriter in 2022 to drive your business forward.
1. Copywriting gives your business the human factor
People buy from those they feel a connection with. With the huge amount of online information your customers face daily and the surge in internet usage post-pandemic, your business must find a way to connect in 2022.
Making your customers think, respond and feel emotion is what will get them to buy your product or service. They choose to buy if they know it is going to affect them in a particular way:
· Make them happier
· Make them healthier
· Save them money
· Save them time
As a business it is important to tap into these emotions and make clear what is in it for the customer.
To do so you need written effective and persuasive content from a professional copywriter across all your channels, be it a brochure; website; email newsletter or social media.
Copy written in your brands voice, which understands your customers, their needs and desires and ultimately gets them to act.
2. We understand the power of blogs
Blogging has always been crucial for search engine optimisation (SEO), helping your website climb those all- important Google rankings. This has not changed and looks set to continue with the increased focus Google places on the user experience.
A carefully written, clear and constructed blog injects fresh and interesting regular content onto your website, helping readers stay engaged with you and connected to your business.
Blogs build trust and give you authority so customers understand more about what you do and why you do it. Effective blogs also get shared by readers on social media and by word of mouth helping you to grow your business.
Compared to using paid media advertising on search engines to boost your rankings, blogs written by a professional copywriter make for a great return on investment.
3. Copywriting improves your local and organic SEO
Search Engine Optimisation (SEO) is essential for business success. 68% of online experience begins with a search and SEO drives 1000% more online traffic than organic social media. You cannot afford to do without it.
For those of you in the dark, SEO is the process of optimising your website to drive it higher up those all-important search engine rankings ultimately to page one. This is done through a combination of on-page SEO (where a copywriter comes in) as well as off-page and technical SEO.
Organic SEO means you don’t pay for an advertisement to place you higher up the page but focus on effective professional skills such as copywriting to achieve this. The benefits of this mean that your potential customers will view you as trustworthy, reliable and credible.
In 2021, 53% of all website traffic came from an organic search.
Couple your organic SEO with local SEO, whereby you as a business target your local area and customers, through researched and effective SEO copywriting, and you will beat the competition and grow your business.
4. A copywriter gives your business personality
In the past, before so much of our daily lives were online, businesses did not have to go to a great deal to forge a connection with their customers. Times have changed however and our recent experiences of lockdown and social isolation have left us looking for a feeling of belonging.
Customers want to feel they can trust the business they are dealing with online, that they can connect and that they share similar values. The way to do this is to infuse your content with personality.
You cannot afford to be a faceless business in 2022, it is all about storytelling. Tell your customers about you, who you are, what makes you unique, why you started and how you can help them.
Crafted copywriting tells your story to build that connection and forge trust between you and your customer.
5. We get customers to read your emails!
Updating your website with new and relevant content is a great way to engage with potential customers particularly but how do you keep those customers that you have? The ones that you want to keep coming back?
The answer is original and personal email copy. Whether in the form of a newsletter, bitesize business highlights or a weekly insight, an email written in a personal and engaging way (not a template!) is highly effective at retaining those customers.
Writing original and personalised email copy where customers don’t feel like just another email address, is set to be one of the hot marketing trends for the year.
As a professional Edinburgh copywriter, I can help you create email copy to make your customers feel important and loyal to you.
As we start the New Year, discover why copywriting is one of your key business needs in 2022! Pop it at the top of your resolutions list and let’s chat about the difference it will make to you.