Words are everywhere and when it comes to business I mean everywhere! Websites, emails, brochures, flyers, blogs, packaging….the list is long and the impact is huge!

In our online world where clients and businesses don’t always meet, what you write and how you write it can mean the difference between making a sale or losing one. In this article, I am going to delve into what these all-important words can do for your business and why a copywriter might be one of the best investments you will make.

1. Bring your business to life

Lots of us hide behind a screen; buying things; liking things and searching for everything! However, if you are a business you cannot afford to hide you have to get out there and SHOUT about who you are, what you stand for, and more importantly what you will bring to your customers.

With so much done online, it is all about connecting with your audience and showing them your personality. Copywriters inject oomph loads of personality into your business content from your socials to your website and blogs.

Now don’t worry this can be as formal or as informal as you like. But either way, what it does is it captures the attention of your customer, makes your business stand out, makes it relatable, and turns those enquiries into valuable sales.

2. Turn your content into a conversation

A bit like a personality injection, copywriting takes your generic content written for a crowd and turns it into a conversation – writing as you talk. Think about it often when you read a website it can be technical, full of jargon, and big (swallowed a thesaurus) words! And who talks like that?!

You need to write as if you are having a conversation with just one person. Trust me it is still professional, but it makes your customer much more engaged, connected, and more likely to act in a positive way. Conversational copywriting is vital to your online success and it is a skill.

3. Answer the ‘to blog or not to blog’ question (def blog!)

Blogging either makes you cheer or groan! Either way, it needs to be on your business to-do list.

Blogs are everywhere (600million worldwide at the last count) and the reason is, they are such a powerful and inexpensive marketing tool.

A great blog will be engaging, interesting, and relevant. Customers will want to read it, talk about it and share it! However, do you have the time to run your business and write a couple of 800+ word blogs every week? I am thinking probably not. But guess what? A copywriter does.

We will do all the research and write high-quality blogs that draw the right customers to your website and help you climb up Google rankings. How does a humble blog do this?

· Fresh and regular content on your website

· Uses long tail keywords that your customers are searching for online

· Helps you connect with your audience, builds trust and authority

· Improves user experience and time on your website

Trust me it works, why do you think those 600 million blogs are out there?!

4. Sell the benefits and not the features

Do you ever go onto a business website where they just go on and on about how great they are? Do you keep reading? NO! That is because you think ‘ so what, what is in it for me?’

A professional copywriter understands this and they write for your website, brochure or emails with only your customer in mind. They tell them what your product or service will do for them and they tap into their emotions. After all when you buy something, why do you buy it?

· To look good

· To feel good/healthy

· To save money

· To make money

You get the idea. Once you make a customer understand what you are going to do for them to make their life better, you are halfway there.

David Ogilvy often named as THE father of advertising, once said: “Good writing is not a natural skill. You have to learn to write well. “ Not everyone is able to write, just as I cannot design a garden; take a professional photo, or negotiate in court.

Copywriting is a skill, it takes time and effort to perfect but once done it can bring real results to your business. So don’t spend your time trying to write successfully and run your business, concentrate on what you are good at and let a professional take care of the words.

Discover more from me at cmcopy.co.uk and let the words do the talking.