Now I am not sure about you but I have come away from many About Us pages unsure of what the business is actually selling and why I should buy from them.
How is what they are doing different? Why should I buy it and how is it going to make my life better? Your About Us page needs to answer these questions or it is not working for you.
There is a little lesson you learn early on in copywriting, talk about the benefits not the features! Yes you are selling what you believe to be a great product or service but tell me why I should believe in it and then you will convert me from a website visitor to a customer.
4. I’m talking about a whole lotta history!
This is especially good for small businesses as people do want to support those they feel an affiliation with. So tell them when you got started, how has the journey been, who helped you along the way, again this helps you form a connection with prospective customers and helps to build a relationship.
5. A picture tells a thousand words
People love to see pictures, it brings the story of your business to life and gives it a face. So whether it is a photo of staff, of you, or behind the scenes, your website visitor will start to feel that they know a little more about you and it will also help them to remember you.
So in a nutshell, when it comes to your About Us page remember it makes people care about you and your business, and this connection has a huge impact on turning website traffic into actual customers! Don’t ignore it!